If you, like me, watched the first episode of phone shop, you will have been horrified to think that selling by macho domination still goes on but it can't really, can it?
I know we all hunger for good social placement but surely street culture hasn't reached the world of corporate commerce yet :-s
At least the new graduate, Christopher tried to put them straight, giving his lecture about being yourself and accepting that your are part of the system but then, oh no...
...it transpoired that his sale was to his mum so how true was he being?
The answer is simple. Show respect for and interest in your customers world, as a sales professional, you are irrelevant to the decision making process. All you have to do is "sell through" the customer and get inviolved with the solutions they need to life's tricky problems.
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