I have invented a new word and it is... attonation. This is like intonation which refers to the rise and fall of our voice during conversation but attonation specifically refers to the end of our sentences.
If we are in a directive mood our attonation goes down. If we are feeling logical, our attonation stays level and if we are passionate about the subject, our attonation goes up, like a child or Austrailian.
Attonation is one of four measures of the sound we make with our voice but in a way it is the most powerful measure because it is the sound that metaphorically hands over the baton to our listeners.
Sheila Dillon has a very regular extreme attonation that leaves me with a distinct feeling of embarrassment. Even though her sentences are well managed by pace, tone and timing and balanced with passion, logic and direction, she nearly always curls them into a sound that says "I am sad" to be saying this and that makes me feel embarrassed.
If you would like to know more about how the sound of our voice affects the behaviour of others, especially in sales, then please contact me.
Saturday, 27 November 2010
Saturday, 20 November 2010
Bruce Springsteen makes me feel sad
Bruce Springsteen makes me feels sad!
No, I'm not trying to generate hate mail so please read on before you start planning to burn my house down.
I have recognised that there are 18 core sounds we make, like "Raghhh" for anger and "uuum" for sensual pleasure. These sounds can be measured by pace, tone, timing and something I call attonation.
If you make a sound and I listen to it, I will feel the same emotion if I am open to sharing that is. By the way, this is how humans have survived and dominated the planet.
So when I listened to Bruce Springsteen last night I felt sad but I, being me, genrally only listen to the singer and his pace was slow, tone, low, timing irregular and attonation down. That made me feel sad.
The tune behind his singing was, however, upbeat and exciting and I enjoyed it but it is this dichotomy of sounds that elicit a wide range of emotion in the listener and I guess is the secret to his phenominal success.
You see, I wasn't saying anything bad about him.
No, I'm not trying to generate hate mail so please read on before you start planning to burn my house down.
I have recognised that there are 18 core sounds we make, like "Raghhh" for anger and "uuum" for sensual pleasure. These sounds can be measured by pace, tone, timing and something I call attonation.
If you make a sound and I listen to it, I will feel the same emotion if I am open to sharing that is. By the way, this is how humans have survived and dominated the planet.
So when I listened to Bruce Springsteen last night I felt sad but I, being me, genrally only listen to the singer and his pace was slow, tone, low, timing irregular and attonation down. That made me feel sad.
The tune behind his singing was, however, upbeat and exciting and I enjoyed it but it is this dichotomy of sounds that elicit a wide range of emotion in the listener and I guess is the secret to his phenominal success.
You see, I wasn't saying anything bad about him.
Friday, 12 November 2010
Poor David Willetts - university fees climbdown
Poor David Willetts, university minister, he sounded so sad on Thursday morning.
No, I didn't really expect any politician to stick by their promise or even "pledge" to vote against university fee rises, did you?
Obviously someone did because a smoke bomb caused immense chaos in Millbank Tower on Wednesday.
When interviewed, David Willetts, wanted to voice is outrage at the violence but he struggled to let it out because the issue is so closely linked with the fact that he and his fellow liberal democrat's have made a humiliating climbdown on the issue of increased university fees.
So what came out of his mouth was a slow, low, croaky sound that made us feel sad (1 of 18 human emotions) and it was hard not to think "poor David Willetts".
Do you think he planned it or do we just adapt the sound of our voice naturally?
If you want to know more about the sound of success then please contact me.
No, I didn't really expect any politician to stick by their promise or even "pledge" to vote against university fee rises, did you?
Obviously someone did because a smoke bomb caused immense chaos in Millbank Tower on Wednesday.
When interviewed, David Willetts, wanted to voice is outrage at the violence but he struggled to let it out because the issue is so closely linked with the fact that he and his fellow liberal democrat's have made a humiliating climbdown on the issue of increased university fees.
So what came out of his mouth was a slow, low, croaky sound that made us feel sad (1 of 18 human emotions) and it was hard not to think "poor David Willetts".
Do you think he planned it or do we just adapt the sound of our voice naturally?
If you want to know more about the sound of success then please contact me.
Monday, 8 November 2010
Back to the gold standard - it's about time
Oh, so apparently we are going back to the gold standard but I suppose if certain European countries are about to go bust then it is a good time to panic.
The financial guru's have studied us in an anthropological study and decided that it is time to go back to basics.
George Soro's has invested in "inet" to consider the alternatives to fuelling our ever improving lifestyle.
But if you want gold, I will give it to you...
It can be taken readily from every human being you truly connect with. Allow them to access their wonderful unconscious thoughts with regard to what you are saying and what comes out of their mouth is gold dust.
Stop selling them what you think they want and let them buy what they really want.
That is your true Gold Standard.
We may not have to take such drastic financial measures if we recognise the immense value that is right in front of us.
If you want to know more about my Theory of Emotioonal Engagement then please contact me.
The financial guru's have studied us in an anthropological study and decided that it is time to go back to basics.
George Soro's has invested in "inet" to consider the alternatives to fuelling our ever improving lifestyle.
But if you want gold, I will give it to you...
It can be taken readily from every human being you truly connect with. Allow them to access their wonderful unconscious thoughts with regard to what you are saying and what comes out of their mouth is gold dust.
Stop selling them what you think they want and let them buy what they really want.
That is your true Gold Standard.
We may not have to take such drastic financial measures if we recognise the immense value that is right in front of us.
If you want to know more about my Theory of Emotioonal Engagement then please contact me.
Thursday, 4 November 2010
How would you like News Corp to tell you what to think?
Hooray, Vince Cable is stepping in to prevent/investigate News Corp becoming the sole owner of British Sky Broadcasting.
We can relax, we have a little longer to think what we want to think!
Can you imagine a world where all the press, papers, radio and tv have a combined approach to influencing our behaviour?
You shouldn't have to think too hard because this is the world we work in. A world where what we say and hear is influenced by our masters whether they be the government, company, or family.
The one freedom that will remain is the world of good telephone sales because when done properly, you can deliver a message in Audience Specific Language that requires your potential customer to dig deep into their unconscious mind and enjoy the emotions that have a relationship with what you are selling.
If you want to know more abour great telephone sales then please contact me.
We can relax, we have a little longer to think what we want to think!
Can you imagine a world where all the press, papers, radio and tv have a combined approach to influencing our behaviour?
You shouldn't have to think too hard because this is the world we work in. A world where what we say and hear is influenced by our masters whether they be the government, company, or family.
The one freedom that will remain is the world of good telephone sales because when done properly, you can deliver a message in Audience Specific Language that requires your potential customer to dig deep into their unconscious mind and enjoy the emotions that have a relationship with what you are selling.
If you want to know more abour great telephone sales then please contact me.
Monday, 1 November 2010
The English speaking human voice is the most powerful weapon we have
I heard on the radio this morning that the Foreign Office is more powerful than the armed forces and all the aid agencies put together.
They work with the carrot instead of the stick and this policy of diplomacy and building rapport is growing in strength these days, even in war torn and fairly lawless parts of the world.
Unfortunately the Foreign Office is cutting the World Service budget and the BBC has reacted by announcing 650 (out of 2,000) job cuts.
What could be more valuable than an English speaking platform that is known, respected and trusted by 6 billion people? How many listeners will we lose when they withdraw five specific languages and the short wave broadcasting? How will our relationship with the world change?
The BBC World Service is the most powerful tool of influence that Britain has and it is probably the only reason we retain any real influence in the world today.
The sound of the English speaking human voice is our ticket to the future, we need to keep exporting it and if we play our cards right, we may be able to tax everyone else for speaking "our language" ;-)
They work with the carrot instead of the stick and this policy of diplomacy and building rapport is growing in strength these days, even in war torn and fairly lawless parts of the world.
Unfortunately the Foreign Office is cutting the World Service budget and the BBC has reacted by announcing 650 (out of 2,000) job cuts.
What could be more valuable than an English speaking platform that is known, respected and trusted by 6 billion people? How many listeners will we lose when they withdraw five specific languages and the short wave broadcasting? How will our relationship with the world change?
The BBC World Service is the most powerful tool of influence that Britain has and it is probably the only reason we retain any real influence in the world today.
The sound of the English speaking human voice is our ticket to the future, we need to keep exporting it and if we play our cards right, we may be able to tax everyone else for speaking "our language" ;-)
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