I have invented a new word and it is... attonation. This is like intonation which refers to the rise and fall of our voice during conversation but attonation specifically refers to the end of our sentences.
If we are in a directive mood our attonation goes down. If we are feeling logical, our attonation stays level and if we are passionate about the subject, our attonation goes up, like a child or Austrailian.
Attonation is one of four measures of the sound we make with our voice but in a way it is the most powerful measure because it is the sound that metaphorically hands over the baton to our listeners.
Sheila Dillon has a very regular extreme attonation that leaves me with a distinct feeling of embarrassment. Even though her sentences are well managed by pace, tone and timing and balanced with passion, logic and direction, she nearly always curls them into a sound that says "I am sad" to be saying this and that makes me feel embarrassed.
If you would like to know more about how the sound of our voice affects the behaviour of others, especially in sales, then please contact me.
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