If I beat you, you will probably feel bad about it.
If I beat you, I will feel sorry for you.
If I beat you, you may not want to play with me again or worse...
If I beat you, you may make it your 'mission in life' to beat me back and that would be a horrible game for both of us. Why waste our lives battling for a few meaningless points, maybe damaging ourselves in the meantime.
Boreham Wood FC seem to understand this http://yhoo.it/hmXSkU and I am sure they feel really good about losing in the circumstances, or did they?
So why do sales have to be considered such a battle?
The answer is that THEY DON'T. Sales and specifically telephone sales are all about identifying the potential customer's emotional connection with what you are selling. They win an emotional reward, the seller wins longer employment and the employer earns a little more profit for their investment in the process.
'winning' can be experienced by everyone who plays the game.
Losers are those who don't play.
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